Gigi Butler

Gigi Butler, entrepreneur and founder of Gigi’s Cupcakes, admits her story of success is full of sweet irony. Gigi opened her first Gigi’s Cupcakes location just off Music Row in Nashville, Tennessee in 2008. 

With an entrepreneurial spirit that needed an outlet at the age of 15, Gigi opened her first business, Gigi’s Cleaning Company, which she continued to grow once she moved from California to Nashville in 1994. She cleaned houses during the day and sang at downtown Nashville honky-tonks at night.

Gigi’s autobiography “The Secret Ingredient: Recipes for Success In Business and Life” was released in December 2018. Gigi shares her personal success story, her hard-won business acumen and the life-changing inspiration that she’s gained from a challenging life. Each chapter includes a piece of business advice and a delicious sweet and savory recipe.