The Brentwood, Tenn.-based company announced the series of sweeping changes in a statement shared to social media on Thursday, bringing a weeks-long, right-wing pressure campaign to a close.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve,” it said. “We have heard from customers that we have disappointed them. We have taken this feedback to heart.”
Tractor Supply sells farm supplies, animal feed, tools, fencing and clothing — “everything except tractors” — at more than 2,200 stores across 49 states, according to its website. It says its customers are primarily farmers, horse owners, ranchers, tradesmen and suburban and rural homeowners.
