New data from Netflix reveals that the streamer has contributed more than $325 billion to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries.
In January 2016, the streaming giant expanded its service to an additional 130 countries and territories, reaching more than 190 overnight. Now it’s touting the economic impact and cultural influence the company claims to have generated in the 10 years since then.
Internationally, the streamer’s films and series are dubbed in 36 languages with subtitles in 33 languages. Non-English language titles represent more than a third of all viewing on the platform, compared to less than a tenth a decade ago, with roughly 80% of Netflix’s members having watched Korean content.
Throughout the last decade, the streamer has invested over $135 billion in films and series produced in 4,500 cities and towns across more than 50 countries.
The company has also created over 425,000 production jobs and over 700,000 additional opportunities for extras and day workers across productions, worked with over 2,000 production companies and contracted hundreds of vendors, from caterers to historical advisors.
Additionally, Netflix has launched training programs reaching over 90,000 people across more than 75 countries. For example, participants in the Netflix Up Level Production Accounting Training Program have gone on to work on Netflix series filmed in New Mexico, such as “Ransom Canyon.”
A decade ago, Netflix expanded into almost every country in the world in a single day, and since then it says it has been “a champion of local stories”, spotlighting them on a global stage. Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.
Netflix says the data underscores its continued commitment to supporting creative communities everywhere, but especially in the UK. With hit shows such as Bridgerton, Adolescence and Heartstopper, Netflix has invested over $6 billion in UK productions since 2020 and created over 50,000 jobs both in front of and behind the camera. This also extends to supporting UK talent, as Netflix has invested £30 million since 2021 in training and upskilling UK creatives through schemes designed to provide opportunity to the wealth of talent in every corner of the UK.
Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”
