Playboy is moving its headquarters from sunny California to South Beach.
According to a media release, Robert Rivani a South Florida commercial real estate and hospitality mogul, announced that Playboy has signed a lease at his flagship project, RIVANI at 1691 Michigan Avenue.
“Securing a top-tier, globally recognized company like Playboy underscores the level of prestige and energy we are bringing to RIVANI Miami Beach, and we are excited for the world-class brands that will join them,” said Rivani.
The new $100 million Miami Beach building, adjacent to Lincoln Road, will serve as Playboy’s headquarters.
