Attorney General Ken Paxton has announced that Kellogg’s will permanently remove artificial dyes from all of its cereals by the end of 2027.
This outcome follows a months-long investigation and negotiations between his office and the food giant, culminating in a legally binding Assurance of Voluntary Compliance.
Kellogg’s is the first major food manufacturer in the U.S. to legally commit to removing artificial food colorings from its cereals.
The removal of these dyes, often derived from petroleum, is to be fully implemented by the end of 2027.
The Texas attorney general’s office launched the investigation in February, following concerns that Kellogg’s continued to use artificial dyes—such as various blue, red, and yellow coloring agents—in American cereals even after removing them from products sold in Canada and Europe.
In April, Paxton publicly announced the investigation, citing consumer health concerns and allegations that the company had misrepresented its practices regarding ingredient safety in the United States.
Kellogg’s had previously made verbal commitments to eliminate petroleum-based colorings in the U.S. However, it had not implemented the changes domestically, unlike in other regions where regulatory standards regarding food dyes are often more stringent.
